As we made our way through the Covid-19 pandemic Murphy Unites became your go-to place for news about Murphy businesses opening, closing, relocating, and general information. The Murphy Unites, Shop, Eat Local award winning campaign ran for 3 years, gaining steady popularity during this time. As with all things, it's important to keep things fresh, and that's exactly what we are doing with our new branding for Murphy Unites! 

The original logo and name for our Shop, Eat Local campaign was put together quickly as the pandemic was rapidly evolving. Once the popularity of the campaign and desire to keep it going was realized, the Murphy City Council directed staff to create a new name and logo to transition to. With this exciting task, staff created a committee of current board members from the Murphy Municipal Development District and Murphy Community Development Corporation, along with business owners in Murphy. At the guidance of professional branding consultant, Eisenberg and Associates, several meetings were conducted and ultimately the new name, logo and tag line was unanimously approved by City Council. Thus, The Corridor at Murphy branding was created!

Now that we have been able to identify what content was most appreciated through the Murphy Unites days, we will continue to expand and bring you more of the same but fresh content under the new name of The Corridor at Murphy. This change, also concedes with a million dollar beautification project for Murphy's gateways into the city. The goal is for people to know, when you enter Murphy, you know it and notice how beautiful it is. It's truly an exciting time in Murphy, and we're hoping you'll continue following us under the new name so you don't miss any updates on this exciting future!

What will change? Nothing really, the same great content will be provided to our community, just under a new name and logo. ...

         IS NOW...

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The Corridor at Murphy” is the city’s name for the commercial district along FM 544.  Stretching from Dublin Road on the west to McCreary Road on the east, this two-mile long roadway is the central point of the local economy.  The new name is part of an effort to improve brand awareness of Murphy and an opportunity to distinguish Murphy from the surrounding communities. The name speaks directly to the property of ‘the corridor’ of businesses along FM 544.

The logo is a stylized version of the name, with a white or blank stripe running along the center of the letters.  The empty space running through the center of the logo creates a corridor.   The type is presented in a stylized combination of colors to represent the diversity of businesses along FM 544.

The Corridor, “It’s where to go” for area residents seeking goods, services, dining, and entertainment options.

Have a business in Murphy and want to get involved with this?  Provide your contact information below.